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How an Internet Hitman Can Blow Your Mind With…

Optimized Google Ads PPC Campaigns


Having a great Google Ads program gets you the best client acquisition strategy you could ask for, fast. With Google receiving over 90% of Internet Search volume within the United States, advertising toward specific keywords in Google brings in big business.

Starting and growing a Google Ads campaign bringing users to a landing page to your website is a quick and easy way to begin getting business from the Internet and to bring web traffic to your site that will improve your organic web presence and search as well.

Google Ad campaign optimizations are best managed by experts to get the best matches while controlling costs. Experienced Google advertisers know the platform well and have a sharp eye for detail. We can and will fine-tune keyword bidding to optimum performance and reduce irrelevant ad clicks and spammy clicks to near-zero.

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Users Who Look For Paid Ads For Relevant Information

Google Searches Per Second in the US

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Businesses with an active PPC Campaign

How We Do PPC

A PPC Campaign Consists of 3 Phases: a market analysis, a campaign launch, and ongoing campaign maintenance.

Know Your Market

Start by analyzing your local PPC market opportunities with us!

Launch Your Campaign

Get your landing page up and running and your ads set up for optimal results!

Maintain Your PPC

Let us run your PPC campaign and deliver amazing client acquisition results!

What Does a Great Google Ads PPC Campaign Look Like?

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Step 1: Understand Your Local Search Market

Quite simply, Google Ads will get you results right out of the box, if you know what the search market near you looks like and are willing to commit to an ad spend budget. If you are looking for results fast, you should launch a Google Ads campaign. PPC enables you to focus on multiple keywords simultaneously, and gives you the immediate visibility that you need.

However, in order to launch a successful Google Ads campaign, do you know your primary keywords? What are your long-tail keywords? What is the CPC (cost per click)? What are your competitors doing?

To find this out, get started by auditing the local PPC market near you. Tools like Spyfu allow you to easily research your competition’s ad spend and overall web traffic reach. If you would like us to break down what you can expect with a Google Ads PPC campaign, request a Premium PPC Audit today!

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Step 2: Build a High-Performance Landing Page and GMB

For a PPC campaign to be successful, having an optimized Google My Business listing and a high-performing landing page is important. Your Google My Business listing and your landing page should be clean, fast, informative, and attractive to your visitors, or otherwise, your PPC campaign will fail.

Did you know that you can test your landing page speed using tools like Google PageSpeed Insights or GTMetrix? If your landing page does not score in the top performance categories, your advertising campaign is probably losing money to poor page speed.

Additionally, the content on your landing page should have high relevancy to each of the keywords that you are paying for search results for. How good is the relevancy of your content?

If your landing page is not properly built or optimized, your PPC campaign will not deliver the results that you are expecting. If you need a refreshed landing page that will ensure that you get the best-quality PPC campaign for your ad spend, our team of professional software developers has the resources you need!

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Step 3: Choose the Right Keywords and Implement 1-to-1 Matching

When creating a Google Ads campaign, choosing the best keywords is vital for your campaign’s success. You will need to carefully select and curate each of your keywords to prioritize the keywords that demonstrate the highest likely intents to buy, and to eliminate the keywords that are research-based and will likely fail to convert to paying customers.

With most small businesses facing limited advertising budgets and strong competition for the best keywords, a poorly optimized or poorly managed campaign will simply squander your valuable financial resources.

But that’s not all, unfortunately. Simply having a great landing page and manually reviewing your keywords to eliminate the duds and focus on the good ones will not guarantee you the best-performing ads. You also need to implement a 1-to-1 match between Ad Groups and Ads in the Google Ad Manager. At Solutions Optimum, our software engineering team custom-generates and vets Google Ad campaigns that ensure the best precision matching between these Ad Groups and Ads that will get you the best-performing PPC campaigns possible.

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Step 4: Ongoing Management and Maintenance

Unfortunately, PPC campaigns cannot be trusted to simply run themselves if and when you forget about them. The Google algorithms may (and will) occasionally insert some of your Google Ads into searches on off-the-wall keywords that will be very unlikely to convert into business opportunities, while costing you money.

Additionally, Google changes its algorithm frequently, and while Google’s algorithm updates are less likely to affect PPC campaigns than organic search traffic, algorithm changes can harm your PPC campaigns. When you are running a PPC campaign, you cannot afford to have a major Google algorithm update sneak up on you without making appropriate preparations.

Solutions Optimum stands out from other marketing firms because we are a technology company with an in-house software engineering team that specializes in client acquisition. Our software engineering team has the expertise you need to prepare for and stay ahead of Google’s algorithm updates long before they become a problem. By hiring us to manage and maintain your PPC campaign, you will get an optimized PPC campaign that performs at all levels and will stay well ahead of Google’s algorithm updates!

How We Deliver Results For You

We are experts at identifying keywords. We use software tools such as Ahrefs, Keyword Revealer, Spyfu, and Moz to identify keywords, research local Google search volumes near you, and see what your competition is doing to drive online traffic to their business.

We typically find that even low-hanging improvement opportunities are numerous. Opportunities for us to help you outperform your competition are often surprisingly easy for us as experts to find. Most Google Ad PPC campaigns are not run by professionals and are easy to outperform, especially with our 1-to-1 PPC campaign strategy.

Hiring a professional PPC campaign manager for your Google Ads campaign has incredible potential to grow and transform your business!

How We Deliver Results For You

We are experts at identifying keywords. We use software tools such as Ahrefs, Keyword Revealer, Spyfu, and Moz to identify keywords, research local Google search volumes near you, and see what your competition is doing to drive online traffic to their business.

We typically find that even low-hanging improvement opportunities are numerous. Opportunities for us to help you outperform your competition are often surprisingly easy for us as experts to find. Most Google Ad PPC campaigns are not run by professionals and are easy to outperform, especially with our 1-to-1 PPC campaign strategy.

Hiring a professional PPC campaign manager for your Google Ads campaign has incredible potential to grow and transform your business!

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Users Who Purchased After Seeing an Online Ad

Different Types of Google Ads Available

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Average Conversion Rate for Google Ads

The Reality of PPC In 2021

Have PPC client acquisition campaigns lost their relevance to an SEO takeover?

The short answer? No. While SEO is powerful, it makes sense for businesses to develop a strong PPC strategy due to SEO’s inherent unpredictability. SEO is not a replacement for PPC, and does not offer any short-term benefits. Good SEO requires an extensive process to develop and maintain, but business owners need measurable results from their investments fast. Google Ads delivers these measurable results when you need them—now.

Google Ads serve as a great step forward into your digital marketing endeavors, especially when paired with a solid SEO process. Your business plan should seek ways to integrate your PPC and SEO into the best possible campaign, and we have a strategy to deliver these results!

Let's Run Your Client Acquisition Campaign!

Would you like a free consultation and assessment of how your business can grow and benefit from a Google Ads PPC client acquisition campaign from the best guys in this business?

Would you like to see how a 1-to-1 PPC campaign can get you new customers from Internet searches happening near you?

Would you like to see how a one-to-one PPC campaign can be paired with an affordable SEO campaign to get you the best results in the business from in-house SEO and PPC teams working together?

If your answer is “HECK YEAH”, just let us know and we will be in touch with you shortly!