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How We Grow Your Business With…

Google & YouTube Ads


Having a great Google & YouTube Ads program gets you the best client acquisition strategy you could ask for, fast. With Google receiving over 90% of Internet Search volume in the United States and directing much of that traffic to YouTube, advertising toward specific keywords on these two Google platforms brings in big business.

Google & YouTube Ads bring users to a landing page who are actively searching for your services. These customers are quick and easy wins. They bring in business from the Internet, drive web traffic to your site, and improve your organic web presence and search reputations.

Google & YouTube Ad campaign optimizations are best managed by experts who deliver the best results at the lowest costs. Experienced Google & YouTube campaign managers know the platform well. We can and will fine-tune keyword bidding to optimum performance and reduce irrelevant ad clicks and spammy clicks to near-zero.

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Users Who Look For Paid Ads For Relevant Information

Google Searches Per Second in the US

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Businesses with an active PPC Campaign

Driving Web Traffic and Conversions To You

We can drive traffic and conversions to you by running proven PPC campaign strategies that get you the results you want. We work with you to analyze your needs and your local market, and we then run a campaign that delivers amazing client acquisition results!

What Does a Great Google &YouTube Ad Campaign Look Like?

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Step 1: Understand Your Local Search Market

Quite simply, Google Ads will get you results right out of the box, if you know what the search market near you looks like. It will deliver the immediate visibility and ROI that your business needs. To launch a successful campaign, do you know your primary keywords? What are your long-tail keywords? What is the CPC (cost per click)? What are your competitors doing?

To learn more and find this out, we will audit the local Internet search market near you. Solutions Optimum offers FREE assessments and ROI calculations for your local search market today!

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Step 2: Build a High-Performance Landing Page

For a campaign to be successful, having a high-performing landing page is important. Your landing page should be clean, fast, informative, and attractive to your visitors, or otherwise, your campaign will fail.

Did you know that you can test your landing page speed using tools like Google PageSpeed Insights or GTMetrix? If your landing page does not score in the top performance categories, your advertising campaign is probably losing money to poor page speed.

Additionally, the content on your landing page should have high relevancy to each of the keywords that you are paying for search results for. How good is the relevancy of your content?

If your landing page is not properly built or optimized, your campaign will not deliver the results you were expecting. Solutions Optimum’s team of professional software developers has the resources you need to deliver and optimize a quality landing page!

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Step 3: Choose the Right Keywords and Implement 1-to-1 Matching

When creating a campaign, choosing the best keywords is vital for success. You will need to carefully select and curate each of your keywords to prioritize the keywords that demonstrate the highest likely intents to buy, and to eliminate the keywords that are research-based and will likely fail to convert to paying customers.

With most small businesses facing limited advertising budgets and strong competition for the best keywords, a poorly optimized or poorly managed campaign will squander your valuable financial resources.

But that’s not all, unfortunately. Simply having a great landing page and manually reviewing your keywords to eliminate the duds and focus on the good ones will not guarantee you the best-performing ads. At Solutions Optimum, our software engineering team custom-generates and vets campaigns to ensure the best precision matching between these Ad Groups and Ads that will get you the best-performing campaigns possible.

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Step 4: Ongoing Management and Maintenance

Unfortunately, PPC campaigns cannot be trusted to simply run themselves if and when you forget about them. Click fraud is a major issue, and without proper vigilance, you will fall victim to bad actors.

Additionally, Google changes its algorithm frequently, and while Google’s algorithm updates are less likely to affect campaigns than organic search traffic, algorithm changes can harm your campaigns. You simply cannot afford to have a major Google algorithm update sneak up on you without making appropriate preparations.

Solutions Optimum’s software engineering team has the expertise you need to prepare for and stay ahead of Google’s algorithm updates long before they become a problem. By hiring us to manage and maintain your campaign, you will get an optimized campaign that performs at all levels and will stay well ahead of Google’s algorithm updates!

How We Deliver Results For You

We are experts at identifying keywords. We use software tools such as Ahrefs, Keyword Revealer, Spyfu, and Moz to identify keywords, research local Google search volumes near you, and see what your competition is doing to drive online traffic to their business.

We typically find that even low-hanging improvement opportunities are numerous. Opportunities for us to help you outperform your competition are often surprisingly easy for us as experts to find. Most Google and YouTube ad campaigns are not run by professionals and are easy for us to outperform.

Hiring a professional campaign manager for your campaigns has incredible potential to grow and transform your business!

How We Deliver Results For You

We are experts at identifying keywords. We use software tools such as Ahrefs, Keyword Revealer, Spyfu, and Moz to identify keywords, research local Google search volumes near you, and see what your competition is doing to drive online traffic to their business.

We typically find that even low-hanging improvement opportunities are numerous. Opportunities for us to help you outperform your competition are often surprisingly easy for us as experts to find. Most Google and YouTube ad campaigns are not run by professionals and are easy for us to outperform.

Hiring a professional campaign manager for your campaigns has incredible potential to grow and transform your business!

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Users Who Purchased After Seeing an Online Ad

Different Types of Google Ads Available

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Average Conversion Rate for Google Ads

The Reality of Google and YouTube Ads In 2021

Have pay-per-click client acquisition campaigns lost their relevance to an SEO takeover?

The short answer? No. While SEO is powerful, it makes sense for businesses to develop a strong PPC strategy due to SEO’s inherent unpredictability. SEO is not a replacement for digital ads, and does not offer any short-term benefits. Good SEO requires an extensive process to develop and maintain, but business owners need measurable results from their investments fast. Advertising on Google and YouTube delivers these measurable results when you need them—now.

Google and YouTube ads serve as a great step forward into your digital marketing endeavors, especially when paired with a solid SEO process. Your business plan should seek ways to integrate your pay-per-click and SEO into the best possible campaign, and we have a strategy to deliver these results!

Launch Your Google & YouTube Ads Campaign!

Choose a launch plan to get started and let our experts bring you the awesome Google & YouTube ads that will grow your business! Once you launch your campaign, you will get access to our Client Portal, where you can track and watch your rankings grow in real-time.