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Growing Your Business With Best-In-Class…

Search Engine Optimization


Experts consider having the best SEO and a high SERP (Search Engine Results Page) ranking to be one of the best assets that a business owner can build. A highly-ranked SEO presence is considered to be a more valuable asset than even the best of pay-per-click campaigns. Business owners who rank at the top of relevant organic search traffic get by far the most incoming business.

All professional SEO experts agree that your website is as valuable as its organic rank on Google and other popular search engines. A website ranked on Page 1 of relevant Google search results is every business owner’s goal and arguably their best asset.

We follow a 6-step process to do search engine optimization well. SEO requires technical expertise, hard work, and a commitment to execute a solid business strategy. We will deliver that for you, and will build the best SEO in your local market and niche.

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Business Owners who find SEO more effective than PPC!

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More Traffic from SEO than from Social Media

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Website Traffic coming from Organic Search

Claim your FREE SEO Audit Today!

An SEO Campaign Consists of 3 phases: an SEO audit, an SEO campaign, and an ongoing SEO maintenance strategy.  The good news is that at Solutions Optimum, we like SEO so much that we are giving you the first phase—the SEO audit—for FREE!

What Does the Local SEO Process Look Like?

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Step 1: Assess Your Website

Do you know how well your website performs compared to your competition websites? If you don’t, then you probably need to step back and do an SEO assessment of your website. Start by asking yourself some basic questions about your website.

What does your site speed look like? Google, Yahoo, Bing, DuckDuckGo, Baidu, and other search engines hate slow websites as much as you do, and they penalize slow sites accordingly. Google offers a free website lab testing tool, Google PageSpeed Insights, to test your website load speed and identify improvement opportunities. Additionally, you can use the free Screaming Frog SEO Spider tool to get a picture of how your basic page elements may be helping or hurting for SEO.

At Solutions Optimum, we have developed a free SEO audit tool to give you the data you need, for free.  Use it to check your website for what our experts look for today!

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Step 2: Perform Onsite SEO and Onpage SEO

Once your website’s load speed is optimized and performance issues have been solved, we optimize the various types of onsite and onpage content on your website to meet Google’s expectations.

Google measures your domain authority (DA) for your site and a page authority (PA) for every page on your site. Since DA and PA are ranked on a scale of 1 to 100 for all websites, your goal is to have as high of a DA and PA as possible. Here’s what we do:

  • Keyword Research to understand the search patterns and language of your target audience
  • Descriptive URLs and Page Titles to ensure that each URL is relevant to keywords
  • Page Title Tag and Meta Description optimization to drive clicks
  • Content Optimization to naturally integrate keywords and variations into content
  • An aesthetically pleasing User Experience (UX) to make the site easy to navigate and pleasant to browse
  • Strong Calls to Action to intuitively guide users to what to do next
  • Schemas to make your content more presentable to Google
  • AMP (Accelerated Mobile Pages) implementation for improved SEO performance on mobile devices
  • Structured Data Markup to improve CTR, or click-through rates
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Step 3: Optimize your Services, Credibility, Content, & GMB

Think of your website as another way of packaging and delivering your content in the marketplace. It is your sales pitch to prospective customers. Search engine indexing algorithms now commonly use artificial intelligence to evaluate websites on the content that they provide.

How clearly does your website communicate your Services? Can users tell what you do and where you do it? Are your descriptions of your services accurate and informative?

Does your website show Credibility? Why should a prospective customer choose your business over your competitor’s business?

How informative is your Content? Does your website provide useful information to prospective customers that they will not also find on competitor websites? Do you have a blog, and is your blog updated regularly with original and helpful content that adds value to users? Does your content present you as an expert and put your business in front of prospective customers early in the sales process?

What does your Google My Business listing look like? How well does it reflect your services, credibility, and content? If there isn’t much on your GMB, let’s get it updated to reflect what your business is really like!

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Step 4: Building Offsite Domain Authority

Onpage SEO is important, but it isn’t everything. To make progress in your SEO campaign, you have to establish your offsite domain authority.

Does your website, social media, and local mentions on Google Business, Yelp, or Foursquare share a consistent name, brand image, address, and phone number? Have you built up positive reviews on these sites? Do Web 2.0 blogs mention your business in their content?

Search engine crawlers cannot connect the various pieces of your Internet portfolio if they do not backlink to your website and share meaningful connecting information.

If you have not yet built up and established these offsite assets, let’s get them started today!

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Step 5: Building Your Offsite Web Presence

What other websites link to your website? These websites are your backlinks. Are these backlinks coming from sites with high DA’s and PA’s, or are they spammy? Use your competitive assessment of your backlink profile vs your competition’s backlink profile from your SEO audit to determine where your backlinks need to improve.

While there are a lot of different backlink-getting strategies out there, having a strategy to get the right types of backlinks for your website is key. However, building the right backlinks requires time, expertise, and resources. You will need an experienced SEO professional who has specialized tools to evaluate and categorize existing backlinks and design a custom backlink building campaign to gain the positive action backlinks you need.

While backlink building can be expensive, we know the tricks here at Solutions Optimum to keep the costs of obtaining quality backlinks as affordable as possible for our clients. We have the methods to build the right backlinks at some of the most affordable price points that you can find on the market!

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Step 6: Planning for Conversions, Productization, and Maintenance

First, how well does your website convert into business opportunities? Your website should have a good conversion rate that converts as many of your website visitors as possible into customers who value your services.

Second, did you notice how this webpage integrates products for each of our SEO services that you can easily view and purchase? That’s productization. People who find you when they are searching on Google find you because they want or need what you have to offer, and if your website makes it easy for them to buy your service as a product, you will increase the amount of business you win through your website. How good is the productization on your website?

Third, SEO is not a one-and-done process. Google regularly updates its algorithms, and you need to make sure that your SEO person keeps your website on top of whatever next thing Google sends your way. What is your plan for maintaining your SEO?

How Our SEO Transforms Your Business

We are experts at identifying keywords. We use expensive SEO software tools such as Ahrefs, Semrush, Keyword Revealer, Spyfu, and Moz to identify keywords, research Google search volumes, identify backlink opportunities, and compare your website to the competition.

However, one thing is clear: even low-hanging improvement opportunities are typically numerous and surprisingly easy to find. The majority of frontend business websites in the skilled trades are not professionally developed, and are often fairly easy for us to outperform and rank in Google.

Hiring a professional SEO expert has incredible potential to transform your business!

How Our SEO Transforms Your Business

We are experts at identifying keywords. We use expensive SEO software tools such as Ahrefs, Semrush, Keyword Revealer, Spyfu, and Moz to identify keywords, research Google search volumes, identify backlink opportunities, and compare your website to the competition.

However, one thing is clear: even low-hanging improvement opportunities are typically numerous and surprisingly easy to find. The majority of frontend business websites in the skilled trades are not professionally developed, and are often fairly easy for us to outperform and rank in Google.

Hiring a professional SEO expert has incredible potential to transform your business!

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Webpages Never Getting any Organic Google Search Traffic

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Searchers who Click on the First 5 Organic Google Search Results

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Users who Ignore Google PPC Search Results

The Reality of SEO In 2021

While the process may sound complicated, mystifying, and scary, winning the SEO game is actually easier than you may think. Few business owners truly understand what SEO is, or how a digital strategy combining SEO, PPC, and a quality website can supercharge the growth their business. With the Covid-19 pandemic forcing millions of people to increasingly rely on the Internet to search for information, the sooner you can tap into the digital frontier, the faster you will grow!

Even in 2021, not all businesses even have websites. Of those who do, many run on old and slow platforms. We have seen cases in which simply launching a fast and efficient WordPress website for a client with best-in-class onpage and onsite optimization propels clients to the first page results of local SEO.

While we have beaten tough competition before, we are often surprised at how little work is required to get websites to rank at the top in Google, Bing, and Yahoo searches. Trust us…we have done this before, and we can do it for you!

Let’s talk, look at your website, check out your competition websites, and see what we can do better!

Launch Your SEO Campaign Today!

Would you like a free consultation and assessment of how your business can grow and benefit from SEO from the best guys in this business?

Would you like to see how good SEO can make you money from Internet searches happening near you?

Would you like to see a professional analysis of your backlinks vs your competition’s backlinks?

Would you like to hear from our experts on how to use an SEO audit to launch a multifaceted SEO campaign?

If so, let’s get in touch. Consultations are free!