Why Are Facebook & Instagram Ads Important?
Facebook and Instagram ads work, if run right. These two platforms have by far the highest penetration of any social network, and a whopping 71% of American adults use Facebook and Instagram. Facebook is the preferred social platform for seniors and high-income earners, with 74% logging in daily and averaging 38 minutes per day on the platform.
Better yet, many of these users use Facebook and Instagram for shopping. Advertisers who use Facebook to share an engaging content mix can develop loyal, highly-engaged followings that convert to increased product sales. Over 90 million small businesses have active Pages, Marketplaces, Groups, and Messenger.
Ad prices on Facebook and Instagram are not only decreasing, but are generating amazing ad impressions per dollar spent. They account for 80% of social media click-throughs to ecommerce and small business sites!
Got More Questions About Facebook & Instagram Ads?
At Solutions Optimum, we are happy to answer any questions you may have about our Facebook & Instagram ad services, and how we can partner to grow your business. If you want to talk to the experts and develop your custom growth strategy, set up a call with our experts today!